Zhenmei Photo Studio is a time-honored brand in the photography industry in Harbin. It has been famous for decades. It is not only located in the prosperous streets of Daoli and has a pleasant name, but also has a set of business methods to attract customers. The founder of Zhenmei Photo Studio is Mr. Sheng Guandou. He was born in a poor family and came to Harbin from his hometown in Shandong at the age of 15 to make a living. After years of working as a coolie, he saved a sum of money and started doing business. By the 1930s, he had already run several businesses. In 1934, he learned that the photography industry did not require much investment. Although it could not make a big profit, the business was stable and there was no risk of losing money. So in addition to himself, he also formed a partnership with Meng Shouxin in the name of his nephew Su Youchen, rented a store at the intersection of Daoli Xincheng Street and Shierdao Street, and opened a photo studio. After purchasing equipment and renovating it, Zhenmei Photo Studio opened. At that time, there were very few photo studios in Daoli. Zhenmei immediately won a large number of customers after opening. Zhenmei is located in an area where businesses are concentrated and pedestrians converge. The business is very prosperous and it was the largest photo studio in Daoli at that time. The manager has always been Mr. Teng Ziyuan, who is responsible for managing the business of the entire store and also does accounting work. The store also hired photographers, cashiers, darkroom workers, and waiters (boys), who are generally reliable people from relatives and friends. Although there are not many people, everyone has several duties and is needed wherever they are needed. The photographer is also responsible for lighting, and the cashier also helps to entertain customers. In particular, the waiter lights cigarettes and pours tea for customers; he must be very diligent. Everyone works hard, no one is lazy, and there is no phenomenon of overstaffing. In business, customers are the source of money, so Zhenmei attaches great importance to the hospitality of customers. You must greet and see off with a smile, and entertain them attentively so that the guests return happy. At that time, taking a photo was a luxury for most people, so when taking photos, we must cater to the psychology of customers, pose, and set up the lights for a longer time, so that customers will not say that the photos were taken in a hurry. If customers have any requirements, we will try our best to meet them. In this way, customers will feel very satisfied and come here to take photos next time. Zhenmei has won many repeat customers because of its warm and thoughtful service, and Zhenmei’s reputation has become bigger and bigger. It is far from enough to rely on warm and thoughtful service. Zhenmei attaches great importance to technology, guarantees quality, and establishes credibility among customers. When taking photos, we are very cautious about the use of light, the angle of light, and the brightness, and make it natural and appropriate according to different objects. When printing photos, we must identify the negative film (glass film at that time). Although the printed photos are black and white, they are also bright and beautiful, which satisfies customers. The technicians in the store are constantly exploring experience and improving their skills in practice to ensure the quality of photos. In order to attract customers, Zhenmei Photo Studio is constantly innovating and doing something new. Generally, the background of a photo is dark and dull. Zhenmei used some scenery and props to make the background of the photo more active. Later, it also took photos of daily life. This made the photos have various styles, which made people feel very novel and was also welcomed by customers at that time. Although the art photos made by Zhenmei at that time increased the cost, it made small profits but quick turnover, which was not only innovative but also attracted customers. Generally, black and white photos tend to turn yellow after a long time of preservation, which is not satisfactory. Zhenmei made black and white photos into brown (brown) after experiments, which extended the shelf life and was also beautiful. In response to people's needs, Zhenmei made decorative photos. Put the printed photos on the cardboard substrate and cover, and cover them with a layer of sulfuric acid paper in the middle to protect the photos. The cover is printed in the printing factory, with uneven patterns, designs, blessings and other sentences on it, which is very exquisite, similar to today's high-end New Year's cards. This practice is very popular with customers and is a good gift for friends and relatives. People are willing to come to Zhenmei to take such decorative photos when they get married, celebrate their birthdays, or their children turn 100. In order to expand its influence and strengthen its competitiveness in the industry, Zhenmei not only wins by quality and seeks development through innovation, but also pays attention to advertising. In addition to advertising in newspapers, it also makes full use of the geographical advantages of Zhenmei Photo Studio to make live advertisements. The photo studio is located in a prosperous downtown area, with a bustling crowd in front of the door, and the window is naturally the best advertisement. At that time, celebrities and socialites in society often came to the store to take pictures, so the photo studio printed some four-point palms, carefully colored them and displayed them in the window, making customers feel that Zhenmei is a place frequented by celebrities and psychologically trusting Zhenmei. Sometimes some famous movie stars and Peking Opera actors came to Harbin to perform, and Zhenmei Photo Studio took the opportunity to take pictures for them on a voluntary basis, and printed dozens of photos for them to give to their fans. Some were even enlarged and colored into huge photos, put into waterproof frames and hung on the top of the store for people to watch. Shangguan Yunzhu, Han Fei, Baiyun, Gu Lanjun, Tong Zhiling and other celebrities have come to Zhenmei to take pictures, which expanded the influence of Zhenmei Photo Studio. Zhenmei Photo Studio was very frugal and did not waste. Generally, they charged for taking photos and never offered them for free, even for family members. Family members sometimes liked to do some photography, but they never used good materials for business. Only some scraps were allowed to be used. Later, Zhenmei Photo Studio also operated some photographic equipment, but stopped due to insufficient supply and low sales. After the founding of the People's Republic of China, under the government's policy of developing the economy and balancing public and private interests, Zhenmei Photo Studio's business was very prosperous. During the public-private partnership, the studios such as Cinema, New Era, Tongfang, and Luotian were merged into Zhenmei, still called Zhenmei Photo Studio, with Sun Shouzeng as the manager. At that time, the storefront was expanded, equipment was added, and employees were added, becoming a photo studio of considerable scale. Zhenmei Photo Studio has since opened a variety of service projects such as wedding photos, children's photography, live photos, and artistic photography, and sincerely serves the people. In 1980, Zhenmei Photo Studio was renamed "Changjiang Photo Studio", and after 1983 it resumed its old brand. Under the situation of reform and opening up, Zhenmei Photo Studio has been constantly expanding its business and achieving remarkable benefits. First, it reformed its internal institutions and implemented an optimized combination. The directors of each department hired the employees of their own department and implemented economic indicators to each department. The enthusiasm of employees for production has been further exerted. The photography department has updated the props of the scenery. With the increase in the number of color enlargement stores, the color enlargement department has won with fast time and high quality. It can not only shoot one-inch films, but also print 24-inch extra-large films. The equipment department actively organized loans and tried to buy popular goods to satisfy customers, speeding up capital turnover. It also established supply and marketing relations with 14 factory medical units to meet the supply of photosensitive equipment used in industrial medicine. Secondly, it adjusted the internal business projects and added a copying department and a department store. In the case of limited funds, Zhenmei decisively implemented a joint venture with Xiamen Photosensitive Materials Co., Ltd. for color enlargement equipment and introduced American Kodak color printing equipment, which greatly reduced the cost of color photos that originally needed to be enlarged in Changchun. The copying department is also a joint venture with Baihuayuan Restaurant. Due to the reform of the organization and the expansion of the business scope, the production plan for this year was completed by April 1988, and the profit increased nearly 10 times compared with the same period in 1987. Zhenmei Photo Studio also sought benefits from increased production and savings, and carried out technical transformation. Just by extending the use period of the washing liquid, it can save 5,400 yuan per month. At present, Zhenmei Photo Studio has repaid the bank loan of 200,000 yuan, and the working capital has reached 100,000 yuan. In the tide of reform, the old brand Zhenmei is full of vitality. (No pictures yet, welcome to provide.) (No pictures yet, welcome to provide.)