West Lake has a long history of tea production. West Lake Longjing began in the Song Dynasty, was promoted in the Ming Dynasty, and flourished in the Qing Dynasty. It is world-famous for its green color, rich fragrance, sweet taste, and beautiful shape. It integrates famous mountains, famous temples, famous lakes, and famous springs. It is famous throughout the ages and famous both at home and abroad. It is as glorious as West Lake and is a huge intangible asset of Hangzhou's city brand. It is held in West Lake Longjing Tea Town at the end of March and the beginning of April every year. It publicizes the culture of West Lake Longjing tea, displays the traditional characteristics of West Lake Longjing tea, promotes leisure tourism in tea towns, promotes the construction of West Lake Longjing tea brand, and increases the income of farmers in tea areas. By holding press conferences, traditional skills exhibitions of West Lake Longjing tea, cultural publicity and art performances, more tourists are attracted to come for leisure and sightseeing. The opening ceremony of the tea festival announces that West Lake Longjing tea has entered the mining period. The sub-projects of the event include the Tea King Competition, Media Tea Town Tour, Tea Culture Creative Competition, National Tea Tasting Day, and Tea Banquet Selection. The West Lake District holds the West Lake Longjing Tea Festival in late March and early April every year. The event has always attracted widespread attention from all walks of life and the media, and has become a very influential agricultural festival. The opening ceremony is usually held when the West Lake Longjing tea begins to be picked in large quantities, usually in late March. Good mountains and good waters produce good tea, and good tea knows the season. The Tea Festival means that the West Lake Longjing tea will begin to be put on the market in large quantities in the new year. For the majority of Hangzhou people, it means that they can witness the date between West Lake Longjing tea and spring, and the classics and fashion, history and the present are integrated at this time.